In the Body Shop store on Oxford Street, London, the exclusive packaging materials are made of Swedish paper from BillerudKorsnäs.
The COFCO Plaza shopping mall in Beijing specialises in luxury brands. Among the product range: beds from Hästens Sängar in Sweden.
Beds from Hästens Sängar are made in a factory in Köping. Many of these beds are exported the world over, often via the Port of Gothenburg. Some beds travel a massive 22,000 kilometres before they arrive in the huge metropolis of Beijing in China.
Beds from Hästens Sängar are sold the world over. The biggest markets outside the Nordic area are the USA, China, Germany, the Netherlands and Italy. Transport within Europe usually takes place by truck, but beds destined for other parts of the world are shipped out from the Port of Gothenburg.
After the beds, mattresses and other related accessories are readied in Köping, they are fully wrapped and sealed into their packaging. They are then transported by truck to Hästens Sängar’s global central warehouse in Borås.
Transport to the warehouse in Borås takes 3 hours and 45 minutes.
Hästens Sängar’s central warehouse measures 2500 square metres. 85 per cent of the products here are exported.
From the warehouse, the beds go on a short 45 minute truck ride to the Port of Gothenburg.
The trucks with their beds from Hästens Sängar arrive at the terminal in Logent Ports & Terminals in the Port of Gothenburg. There they are reloaded and packed into containers. They are then driven over to the container terminal, APM Terminals Gothenburg, where they are lifted on board one of the large Maersk Lines cargo vessels bound for Asia.
After about 22 days the ship arrives in Singapore.
Singapore has the world’s second-biggest container port. Almost 34 million containers are handled here every year.
The containers of beds from Hästens Sängar are reloaded onto the next ship. This is followed by a 12-day voyage to Xingang in northern China.
After a journey lasting 44 days the beds finally arrive in China. The ship ties up in the Port of Xingang, northern China’s largest port and a freight hub for the Beijing area. Here the containers are opened up and the beds are loaded onto trucks for further transport to the Chinese dealers.
After 2 hours on a truck, the beds are finally in Beijing. Here Swedish beds from Hästens Sängar are sold in three stores. One of them is located in the huge COFCO Plaza shopping mall, which specialises in luxury fashion and home furnishings brands.
A bed from Hästens Sängar that is sold in Beijing has travelled 22,000 kilometres for 44 days. A huge 98 per cent of the journey takes place in container ships, the most climate-smart means of transporting goods over long distances. Transporting a container filled with beds and accessories to Beijing brings CO2 emissions of 46 kilograms per container.
If the container had been transported by truck, it would only have made it to the border between Russia and Kazakhstan for the same carbon dioxide emissions.